City Sleeps
"City Sleeps" is a conceptual mattress brand inspired by the idea of sleep as an escape.
I created a custom logo as well as packaging, print, and digital ads designed to position the brand as modern and slightly surreal. The brand tone balances luxury and softness, drawing inspiration from editorial layouts and urban imagery.
My role covered full creative direction, layout, color palette, typography selection, and image manipulation. The project shows how branding can tell a story that blends rest with imagination.
